Welcoming America called on Spark Corps to highlight this years National Welcoming Week in September of 2015. We were asked to create compelling media materials to promote the event, as well as update existing tool kits and materials used in the event planning process.
Here is a more detailed look at how we delivered on these asks.
Originally, we were tasked with creating a poster, but after learning that outside agencies will be editing these to put in their own logos, we also created a powerpoint slide for them to edit their own, complete with examples on how they can use it.
We revamped the existing toolkit by using current identity standards, creating updated press release information, and trimming the packet to necessary information, tips, and guides for outside agency usage.