MID SUMMER CHECK-IN
The transition of June into July brings with it not only the infamous summer Atlanta heat, but also the building momentum of Spark Corps’s summer 2015 beta program. Just over one month in, this summer is shaping up to be a robust 10 weeks filled with insights, learning experiences, and valuable connections.
A jumping off point for the summer, we are diving into the second phase of our work with the grassroots transit group, MARTA Army. Advised by Atlanta designer Alison Tallman, we have consulted with Tallman to provide logo designs, social media strategies, and branding materials. With the first portion coming to a close, we are now beginning the second phase of our partnership. This phase will consist of a collaboration between MARTA Army members and Atlanta residents at neighborhood transit stations during a local event. Spark Corps will use branding and social media strategies to facilitate this connection and create a sense of community between locals and MARTA.
As July begins, we are also in the beginning stages of a brand new project with The Partnership for Influenza Vaccine Introduction (PIVI). A department of The Task Force for Global Health’s Immunizations and Vaccines Sector, PIVI’s mission is to streamline influenza vaccination programs in some of the world’s most vulnerable areas. Spark Corps will help PIVI enhance its visibility through the development of a new visual identity in the form of logo, website, and communications redesign. Spark Corps is eager to begin this partnership with PIVI and The Task Force for Global Health.
Finally, weaving a thread throughout the entire summer has been Spark Corps internal project that brings design education to the next generation of designers. Yet to be titled, our design education book walks elementary aged children through the design process. It covers the fundamentals such as drawing skills and color. Next, it explores design concepts such as brainstorming strategies and discovering user needs. Last, it surveys the more intangible characteristics of design such as empathy, curiosity, and human driven design. During the development process, Spark Corps has been fortunate to test content with The Georgia Institute of Technology and other Spark Corps friends. In late July, testing of a near complete book begins in partnership with Museum of Design Atlanta and Executive Director, Dr. Laura Flusche. Spark Corps and MODA hope that this testing will be the start of a strong and exciting partnership.
As work begins in the final four weeks, it is sure to be eventful and jam-packed. An exciting time in the company’s history, Spark Corps is confident that the quality of this summer’s work will lead to the acquisition of new clients well beyond the summer months. The days may be getting shorter, but Spark Corps is just getting started.