Recently, the Spark Corps team was lucky enough to have the opportunity to go to an event called KIDfest right outside of Washington D.C. KIDfest, created by KID Museum, is the D.C. area’s largest annual family festival celebrating making, creativity, and innovation. The idea is to showcase creative projects and pursuits in order to encourage attendees to explore their own curiosity and ultimately make something new and different of their own. We love this idea and think it aligns very well with the goals of our children's design education line, Flashlight.
Flashlight is the name of our brand that encompasses all of our design education related products and services. The goal of our Flashlight line is to teach kids 21st century social skills through design thinking and empower them to be creative problem solvers. We inspire creativity through our collection of fun, educational games and activities. The Flashlight line currently consists of our design thinking activity book, Spark Your Design Creativity, Createovate, our creative thinking card game, and a design education curriculum.
Creating a Display
In order to prepare for KIDfest and other related events, our design apprentices Aaron and Veronica were tasked with designing and fabricating a booth display to showcase all of our Flashlight products. It needed to be lightweight, portable, and fit within the established brand aesthetic. Everything from the signage all the way down to the tablecloths needed to be cohesive and considered.
A pivotal part of this booth design is the product displays for Createovate and Spark Your Design Creativity. We chose to create these from scratch as a way to better represent the brand and our spirit of creative innovation. Corrugated cardboard was chosen as the material because of its “maker” aesthetic and lightweight versatility. Designs were laser cut from the cardboard and then glued together in layers with alternating flute direction in order to create a surprisingly rigid, yet lightweight, structure similar to plywood. These displays were also designed to be easily disassembled and flat-packed for travel.
The KIDfest Experience
Once we were at the festival with our new display all set up, it was finally time to enjoy sharing our brand with all of the attendees. Over the course of 5 hours, we played countless rounds of Createovate with hundreds of children. We also helped many of those kids go through an example storyboarding activity from Spark Your Design Creativity. Overall the response was resoundingly positive and we had such a good time hearing so many kids get excited about creative thinking and coming up with truly unique ideas of their own.
Overall, we had a ton of fun putting all of this together and getting to see all of that hard work pay off in the form of hundreds of happy, curious kids. We learned a lot about our users from all of these interactions and ultimately plan to use our findings to further hone future Flashlight products.