The main focus of the iSpeakATL initiative is to let immigrants know that they have access to language translation as a part of all city services. The ultimate goal is to create a more inclusive environment for all Atlanta residents regardless of language abilities. Limited knowledge of English shouldn’t be a hindrance to meaningful civic engagement and access to basic public services.
Spark Corps’ role in this initiative is mainly to establish a clear and effective visual identity for iSpeakATL. We want to ensure that anyone who comes into contact with our branded materials is immediately aware that they have access to language translation services. The first step in making our work as effective as possible is to gain a better understanding of the problem from the perspective of our target audience – people with limited or no English speaking ability.