Start: Sunday People

image

SUNDAY PEOPLE

Partner Profile:

At age 5, Saleena Subaiya held her first camera. She developed her first photo at 10 and shot her first film at age 15. Despite this passion, parental pressure and love for science stared her towards a career in medicine. Now and emergency room doctor and public health research, Saleena never let go of her passion for film.

While working on volunteer health projects across the world, she fell in love with the people and stories that comprised her travels. She soon realized that film would be the perfect medium to communicate her work in global health, and reflect the lives of those she met along the way.

image

photo courtesy of Saleena Subaiya

With that, Sunday People was born.  The name Sunday People came about when a volunteer friend asked Saleena who she would spend Sunday with if that were her only day off that week. The name stuck, and came to symbolize the motivated, inspiring, and compassionate people that make up our lives.

Hundreds of hours of film, one Kickstarter campaign, and a lot of work later, Saleena is now ready to release the Sunday People documentary series. The series covers the lives of 3 community health workers across the world in vivid depth and honesty. 

image

photo courtesy of Saleena Subaiya

Over the next few months, Spark Corps will be working with Saleena to create a suite of branding and promotional materials that will be used to accompany her work and build momentum as she prepares for the documentary’s release.

This will include a logo, website, color scheme and more. The usage of these elements will transfer to creating an online presence for Saleena’s Sunday People. We cannot wait to get started, and are so excited about our work with Salenna.

Deliverables:

  • A visual identity system and branding strategy for the work of Sunday People including logos, colors and, fonts.
  • A website that will showcase the Sunday People documentary series in addition to housing the photography and writing of Saleena Subaiya
  • A social media strategy that will focus on promoting both the release of the Sunday People documentary and broader Sunday People mission

Measures of Success:

  • Visual identity that reflects the goals and mission of Sunday People
  • Website that effectively communicates and promotes Saleena’s work.
  • Social chatter that reflects an increased awareness in the Sunday People documentary and larger brand
  • Overall satisfaction of client